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Here’s a definition of each logo type, along with some tips on how to choose one that properly represents your company. The same way that food falls into basic food groups, logos fall into 5 basic styles, each with their own unique strengths and weaknesses. Whether it is a traditional or modern logo design, we can help you to choose and design the perfect-fit logo for your business.Where would McDonald’s be without their golden arches, UPS without their brown shield emblem, or Coca-Cola without their iconic cursive script? Each of these logos perfectly encapsulates the associated brand, and yet, each is an entirely different type of logo design.
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Still confused which type of logo you should choose? Well, we are here to help. *Read More: What Makes your Logo Stand Out The more blend in the logo and your business philosophy, the easier it is for people to recognize and remember your brand. Each has its own advantages that should be fitted with your business. It's 7 creative logo designs that represent your brand. If you want to show your business with a traditional or classic look, emblem type of logo is highly recommended. That’s why this type of logo is often used for schools, organization, or government institution. This type of logo is more complex because the name of the business is located in a symbol or an icon. It can also be made as one.For example, the Burger King logo that unifies red text into a yellow burger image and comes with an incomplete blue circle. Typically, images and a text are placed side by side or top down. This type of logo is a combination of wordmark or lettermark with a pictorial mark, abstract mark, or mascot. Take look at the panda logo of World Wildlife Foundation (WWF), cute isn’t it? 4. Last, explore more about your soon-to-be logo, be it the one logo that can build emotions when people see the logo. It was a perfect shape with the services that Snapchat offers, representing “there, then gone” nature of their photo sending service. For example, Snapchat’s logo that is a ghost shaped. Next, think about your business’ name and find the deep meaning of it. Explore your imagination to create a picture with the same tone with your business’ name. First, take advantage of the business’ name itself. There are several ways to explore which logo type is appropriate with a business’ name. Just keep in mind that the picture is representing the company’s existence in front of many people. The biggest challenge was to choose the right icon/picture as a logo. When the logo is simple, it will be easier to be remembered. Think when you saw a picture of an apple (fruit) with a bite pattern on the side, do you associate that picture with the Apple logo or its product? That’s the advantage of using pictorial mark logotype. It is easy for people to recognize and remember this kind of logo anywhere. LettermarkĪs said above, the Apple logo is one of many companies who use pictorial mark logotype. Besides shaped images, logos can also be classified into several types, namely as follows: 1. Based on its shape, the Apple logo is classified in the pictorial mark logotype. Steve Jobs immediately agreed at the time with the logo design because it was considered able to represent Apple, his computer company, as a brand. According to Janoff, the bite pattern intended to differentiate the apple as a fruit from a cherry or a tomato. The famous logo was designed by Rob Janoff in 1977. What comes into your mind when you hear someone said "iPhone"? Yes, a picture of an apple with a bite pattern on the side. The company’s identity should be visually expressed through its logo. It’s not a secret anymore that logo is important as a part of the branding of your company. While you are thinking about creating a logo for your business, did you know that there are several logotypes by design? A logo can also be the face of your company, that’s why it is important to have and developed it thoroughly.